CWI launches ‘WI Home’ for International Home Series 2023
Exciting new theme song, featuring Nailah Blackman and Skinny Fabulous, highlights campaign to energise fans as West Indies host India and England
ST. JOHNS, Antigua – Cricket West Indies (CWI) has announced a collaboration with popular Caribbean artists, Nailah Blackman and Skinny Fabulous, releasing its 2023 home series anthem for the highly-anticipated white-ball matches against India and the visit by England in December.
Echoing a renewed appreciation for the beauty and spirit of carnival around the West Indies, the tune titled ‘WI Home’ is an adaptation of Blackman’s and Skinny Fabulous’ blockbuster Carnival song “Come Home”.
‘WI Home’ which was recorded by the hit-making duo expresses the unifying spirit of cricket in the region, the power of shared hope and the unique experience of watching cricket on home soil with family and friends. ‘WI Home’ also pays tribute to West Indies fans and their unrelenting support of the young teams building together to represent the region in the upcoming series.
Speaking on the synergy of their Carnival chart-topper and the “WI Home” campaign, Nailah Blackman said:
Cricket unites our identity in the West Indies and music brings us together, so what better way to celebrate our Caribbean culture than to have a union of the game we love with the music we love! I’m thrilled to be part of ‘WI Home’.”
Adding his shared vision for regional unity through Cricket and Carnival, Skinny Fabulous commented:
“I’m a proud and patriotic West Indian and a true cricket fan! I’m a strong supporter of the #MenInMaroon and always rally round the West Indies. I wanted to play my part and ‘WI Home’ is a way of uniting the region by bringing the joy of our cricket to the West Indies people.”
Dominic Warne, CWI’s Commercial Director said:
“West Indies cricket is in the homes and the hearts of fans across this region. We are delighted to see that cricket remains the heartbeat of the communities and this campaign is a tribute to their rallying support.” He added: “Together with Skinny Fabulous and Nailah Blackman, we have created this infectious, rhythmical theme song with a call to action and a reminder that our ‘home drums beat first’.”
The WI Home campaign was launched ahead of the CG United ODI Series powered by YES BANK between West Indies and India in Barbados. Several West Indies men and women players met fans at popular locations around Barbados.
Fans will be able to access the WI Home lyrical video and official campaign video via the Windies Cricket YouTube channel. Match patrons can also look forward to WI Home fan activations fan across the region.
Tickets for all Home Series matches can be purchased online via the Windies Tickets service, presented by Mastercard. Fans who purchase via this service will enjoy a 20% discount plus special access to further promotional offers. Alternatively, tickets can be purchased via the venue box. For updates on the WI Home campaign releases, fans can sign up to receive WI Insider e-newsletter.