REQUEST FOR PROPOSAL: VENDOR INQUIRY RESPONSES

VENDOR Q&A HUB

Eligibility

Area	Question	Answer
Eligibility	As a company headquartered in India, are we eligible to participate in this RFP process?	Companies worldwide may apply for this process

Selection Process

Criteria	Weighting (%)
Experience and expertise in Digital Transformation processes and web design implementation	25%
Alignment with project objectives and scope of work	20%
Approach and methodology for web design implementation	20%
Cost-effectiveness and value proposition	15%
Client references and testimonials	10%

Budget

Area	Question	Answer
Budget	What proportion of the $150,000 stated budget do you expect to be allocated to the website build only, vs the feasibility study for the app (and contingency for app build)?	The allocation of the $150,000 budget between the website build and the feasibility study for the app (including contingency for the app build) will be discussed in negotiations with prospective vendors. This will ensure that we can make informed decisions based on their expertise and proposals.
Budget	What budget is allocated towards the Data Platform Integration and Architecture element?	The exact budget allocation for the Data Platform Integration and Architecture element is not determined at this stage. This will be discussed and finalized during the negotiation period with prospective vendors to ensure it aligns with the overall project requirements and goals.
Budget	Could you please share the payment terms and any specific milestones tied to payments throughout the project?	The payment terms and specific milestones tied to payments throughout the project will be established during our negotiation period. We aim to ensure that the payment schedule aligns with key project deliverables and milestones to maintain transparency and mutual agreement.
Budget	The budget is outlined as $150K cap ex. for 6 months. Can you confirm the provision of budget beyond the first 6 months, attributed to ongoing support and maintenance across website, app and data? Also, does that budget cover a possible CRM/CDP provision or is it only for web and app?	The provision of budget beyond the initial 6 months, attributed to ongoing support and maintenance across the website, app, and data, as well as the potential inclusion of a CRM/CDP, will be addressed during the negotiation period. An operational expenditure (op ex) budget will be allotted to cover these aspects.
Budget	Can you please detail what requirements you expect to be included in your US$150,000 budget vs excluded. This applies to whether a 3rd party platforms will be introduced, e.g. marketing technology (CRM)	The budget applies to design, development and third party integrations

Data Infrastructure

Area	Question	Answer
Data infrastructure	How many fan records are currently held by CWI, in total, and broken down by ticketing/hospitality, merchandise, and email platform?	The exact number of fan records currently held by Cricket West Indies (CWI), including the breakdown by ticketing/hospitality, merchandise, and email platform, is not readily available at this time. We can discuss this further during our negotiations to ensure we provide the most accurate and relevant information.
Data infrastructure	Does CWI require the capability to build custom dashboards and directly query the data using a BI tool?	The capability to build custom dashboards and directly query the data using a BI tool might be something we wish to explore. This will be discussed further during our negotiations to ensure it aligns with our overall data strategy and project goals.
Data infrastructure	Does an email provider need to be included in the proposal?	An email provider does not need to be included however integration with our current email provider DotDigital would be preferred
Data Infrastructure	What is your average number of sessions per year and what is your average number of sessions during a match? An approximation is fine for both.	Sessions per year over 2,601,720. Sessions per match 25000
Data Infrastructure	Does CWI currently have a data warehouse or is this a net new build? How many fan/consumer records are in the current database? Have you run any Master Data Management or ‘golden record’ data cleansing processes on your database?	This is a net new build. Master Data management or 'Golden Record data cleansing processes have not been run on our database.
Data Infrastructure	Could you elaborate on the preferred CMS solution or if there are any integrations that need to be supported with existing tools or systems?	We are open to suggestions from the vendor regarding a robust CMS solution. We would like the vendor to recommend a system that best fits our needs and can integrate seamlessly with our existing tools and systems. This will ensure we have a comprehensive and efficient solution tailored to our requirements.
Data Infrastructure	Is there any preference regarding solution deployment? Should we include server and infrastructure costs in our proposal?	Yes, will require service and infrastructure services
Data Infrastructure	Do you have any CMS preferences which you would like customize or build from the scratch?	We're open to both options
Data Infrastructure	- Marketing Platforms (e.g. CRM). If you have any existing marketing platforms, can you please list separately	Yes, currently CWI has a e-marketing platform that includes CRM

Integrations & Third Parties

Area	Question	Answer
Integrations and third parties	Live Streaming and Video providers are currently marked as "TBD". Would you expect a proposed solution for these elements to be included in the response?	Proposed solutions can be included in the respone
Integrations and third parties	Fantasy and Live Chat are also marked as "TBD". Would you expect a proposed solution for these elements to be included in the response?	The proposed solution would need to include these elements
Integrations and third parties	1. For “Data Platform Integration & Architecture”, are you looking to collect and act on 1st party data, whether that’s from the website/mobile app platforms or from other data points such as your ticket purchasers? a.Under section 7.3 Features & Functional Requirements, “1st-Party Data Capture & CRM Integration” feature is mentioned with the objective of enabling automated email triggers. What email marketing & CRM platforms would need to be integrated with the new data warehouse?	1. Yes, we want the capablity to collect and act on 1st party data from all our data points a. Dotdigital as our email platform and either our current CMS, Wagtail or a vendor suggested solution. a. Dot Digital is our current email marketing platform and secutix our CRM platform.
Integrations and third parties	There are two companies named Cortex that offer SSO services. Can you define if your SSO service is through Cortex Cloud by Palo Alto Networks or the digital sports marketing firm Cortex Technologies?	https://www.cortextech.io/
Integrations and third parties	Do you intend to keep and manage “Match Centre” pages (mentioned as a link out under section 7.3 Features & Functional Requirements) using CricViz’s platform?	The decision to keep and manage "Match Centre" pages using CricViz’s platform is subject to vendor negotiation. We will discuss this further to determine the best approach that aligns with our project requirements and goals.
Integrations and third parties	Does Cricviz provide any type of API integration for the display of players’ career stats?	Yes, Crizviz currently provides this integration
Integrations and third parties	Could you provide more information on the third-party providers currently integrated or required in this project? Are there specific services that should be integrated into the platform for additional functionalities?	third-party providers are DotDigital (email provider), Secutix (Ticketing), Imagen (stream and archive), horizm (social media and web data), Cricviz (data, scoring, player info)
Integrations and third parties	The current site utilises a match centre solution from CricViz – is this to be retained?	Our goal is to retain the current match centre solution from CricViz if possible, but we aim to upgrade it to meet modern standards. This will ensure we maintain continuity while enhancing the user experience with the latest features and technologies.
Integrations & Third Party	Can you provide any more informations about the Loyalty and VIP program that you mention on page 6? Is this something that you see being developed or being delivered by a dedicated third party?	The Loyalty and VIP program mentioned on page 6 could either be developed by the prospective vendor or delivered by a dedicated third party. This flexibility allows us to choose the best approach based on our specific needs and the expertise available during the negotiation period.
Integrations & Third Party	Is there a CMS that you have a preference for over the other?	We're open to review all CMS
Integrations & Third Party	- The Data Platform itself. Is your budget inclusive of 3rd party platforms such as a data warehouse, CDP (Customer Data Platform), or are you only wanting 'integration' with your Data Platform included in the $150k? We note that although '4/ Data Platform Integration & Archictecture' is listed under Scope of Works and '10/ Integrate & Centralize Data Infrustructure' is listed under Objectives, a Data Platform/Solution is not listed as one of the Deliverables & Requirements	We only require the data platform integration
Integrations & Third Party	- Live video streaming and VOD platforms. We note you have YouTube integrated within your current website. Is a new video (Live and VOD) platform included or excluded of your budget?	The budget includes new LIVE & VOD video platform
Integrations & Third Party	- Loyalty / VIP Fan Club & Gamification solution or platform. As per above, are you expecting 3rd party platforms to fall within your budget, or just the integration with select 3rd parties?	The expectation is that the integration will fall within the budget
Integrations & Third Party	Do you envision the platform as a full-fledged streaming service (hosting live matches) or primarily as a content hub integrating with existing broadcast partners?	Ultimately the plan is to launch a full-fledged streaming service on the website
Integrations & Third Party	If the platform includes a built-in/customize live streaming system rather than relying on external broadcast partners, do you require Digital Rights Management (DRM) protection to secure the content against unauthorized access and piracy?	Yes, we require Digital Rights Management (DRM) protection
Integrations & Third Party	For the shop, should we consider integrating local payment methods, international payment processing services, or both? Should we include inventory and shipping management for the shop?	At this time, we will not require integrated local or international payment processing

Design & UX

Area	Question	Answer
Design/UX	Do you have a copy of your brand guidelines available? We ask as this feeds into the accessibility requirements (see question 3 below).	A copy of our brand guidelines will be provided to shortlisted vendors
Design/UX	Regarding offline capabilities, are there specific functionalities that need to be accessible offline? If so, which features should be prioritized?	viewing previously downloaded content, schedules, purchased tickets

Website Use

Area	Question	Answer
Website use	What is the current average monthly page views on the CWI website?	387,603
Website use	As we try to understand the tools your team will need, can you describe how many Cricket West Indies staff members work with the WindiesCricket.com? Can you describe the roles and duties of those that edit components of the website?	The website is managed by the CWI Digital Team comprised of 3 members with the roles of planning, developing, maintaining, and updating, including managing content, monitoring performance, troubleshooting issues and ensuring security

Accessibility

Area	Question	Answer
Accessibility	Are there any specific accessibility requirements beyond those mentioned in the Web Content Accessibility Guidelines (WCAG)?	Currently, there are no specific accessibility requirements beyond those mentioned in the Web Content Accessibility Guidelines (WCAG). However, we are open to recommendations and best practices to ensure our platform is as inclusive and accessible as possible.
Accessibility	What level of WCAG accessibility compliance is required - A, AA or AAA?	Answer above

Maintenance & Support

Area	Question	Answer
Maintenance & Support	What level of ongoing support and updates do you expect beyond the initial six-month maintenance period? Would you require training sessions for your internal team to manage the website and app independently?	After the initial six-month maintenance period, we expect regular updates, monitoring, improvements, and optimization to be included in an operational expenditure (OpEx) budget. This will ensure the ongoing performance and security of the website and app. Yes, training sessions will be required for our internal team to manage both the website and app independently. This will help ensure that our team is well-equipped to handle day-to-day operations and any necessary updates.
Support & Maintenance	Are you open to a longer term committment that goes beyond 6 months of 'support and maintenance' (e.g. 3 years) with the right partner? As you are looking for a vendor who can support you strategically with the Digital Transformation of Cricket West Indies, we'd like to propose a longer term where we can support you on future roadmap developments based on positive ROI, like we have done with other sports/cricket partners (e.g. ICC, Concacaf, NFL, MLS etc)	Yes, we are open to considering a longer-term commitment that goes beyond the initial six months of support and maintenance. We value strategic partnerships and are interested in exploring a longer-term collaboration, such as a three-year period, especially if it aligns with our goals for the digital transformation of Cricket West Indies and demonstrates positive ROI.

Project Timeline & Scope

Area	Question	Answer
Project Timeline	The timeline for the project appears to be quite tight given the scope of work. Could you clarify if there is any flexibility with the timeline, especially concerning the deliverables and milestones?	These details are subject to negotiation
Project Timeline	Could we request an extension to the submission deadline?	Unfortunately, we're unable to offer an extension to the submission deadline

E-commerce

Area	Question	Answer
Eccommerce	Will the video streaming content require a paywall for premium gated content?	The goal is to have premium content available behind a paywall.
Eccommerce	Is there a traditional e-commerce requirement? The current Macron shop is unavailable and gives a 404, so should this be replaced as part of this project and if so is that part of the capital budget?	Yes, there is a traditional e-commerce requirement. The Macron shop, which is available on our current site and serves as our kit provider, should be retained. However, if there are any issues such as the 404 error, we should address them as part of this project.
E-commerce	What monetization strategies are you prioritizing (e-commerce, sponsorships, memberships)? Are there specific user engagement KPIs (e.g., traffic, retention, conversion rates) that you want to measure?	We are prioritizing the following monetization strategies: E-commerce Memberships Advertising Sponsorships In terms of user engagement KPIs, we aim to measure: Traffic source Unique visitors Average session duration Bounce rate Engaged sessions Conversions These metrics will help us track and optimize user engagement and the effectiveness of our monetization strategies.

Other Questions

Area	Question	Answer
Project Scope	Can you confirm if the mobile app development is part of the initial project scope or contingent on the feasibility study? Are there any non-negotiable features or technologies you require for the website and app?	The specifics regarding whether the mobile app development is part of the initial project scope or contingent on the feasibility study will be clarified during the negotiation period. Additionally, any non-negotiable features or technologies required for the website and app will also be discussed and finalized during these negotiations. This approach ensures that all requirements are thoroughly considered and agreed upon.
Advertising & Sponsorship	Could you clarify the extent of the built-in advertising network, including the types of targeted content and sponsorship opportunities expected on the platform?	Cricket West Indies (CWI) aims to leverage a comprehensive built-in advertising network to enhance revenue and engagement. This network will include various types of targeted content and sponsorship opportunities, such as: Display Ads: Banner ads and sidebars on the website and app, targeting specific user demographics. Video Ads: Pre-roll, mid-roll, and post-roll ads during live streams and video content. Sponsored Content: Articles, videos, and social media posts featuring sponsors. In-App Advertising: Ads integrated within the app's user interface. Email Marketing: Targeted email campaigns promoting sponsors and partners. Event Sponsorships: Branding opportunities during live matches and events.
App	Is there a current mobile fan app available?	No
Website	Which party would be responsible for content population and transfer of non-dynamic content from the current site? Would this be the selected provider, CWI, or a combination of both?	A combination of both
Client Relations	For the meeting regimen would you anticipate there needing to be onsite meetings in Antigua, and if so, how many?	No onsite meetings would be required.
Analytics	Is it possible to have access to your Google Analytics account or some more information about traffic and usage of the current site?	This data can be provided upon request
Streaming	Are you also looking for a VOD and Streaming partner? Is this included or as a separate RFP?	A VOD and streaming partner would be assessed as a separate RFP
Ownership	Release of ownership. As explained previously, we have a software as a service model where we develop websites and apps for clients using our backend CMS system Clubcast, typically over a 3 year contract. This helps to reduce upfront costs and provides ongoing development, support and hosting for the term of the contract. In this case, CWI would own the designs and all content of the website and apps but ownership of the underlying CMS system (Clubcast) would remain with Other Media. Just checking that this is acceptable for your Release of Ownership clause.	We are open to this arrangement. CWI owning the designs and all content of the website and apps, while the underlying CMS system (Clubcast) remains with Other Media, is acceptable. This approach aligns with our goals and helps manage costs effectively.
Copywriting	Would you need any copywriting?	Yes, we will require copywriting support/services
Content	Would you need any original or stock videography or photography?	We have access to a historical video archive in Imagen and already have access to a wide range of stock images. Therefore, we do not currently need any additional original or stock videography or photography. However, we are open to discussing any specific content needs that may arise during the project.
Meetings	Will there be a pre-bid meeting or Q&A session for interested vendors? If yes, could you share the details for participation?	No, but we will have meetings with shortlisted vendors following bid submissions
Terms	Are there any additional contractual terms or compliance requirements we should be aware of?	No further contractual terms at this time
Fan Club	What research / design work has already been conducted regarding the fan club? If none, would you anticipate this forming part of the scope here?	We would anticipate this forming part of the scope

Vendor Questionaire Answers

The following questionnaire was submitted please see answers

User Information	Which age groups constitute your primary digital audience? a) Under 18 years b) 18-25 years c) 26-40 years d) 40+ years e) Evenly distributed across age groups	c
	What percentage of your digital audience comes from (Rank the answers in 1 being the highest and 5 being the lowest) a) Caribbean territories (specify %) b) International markets (specify %) c) Young cricket enthusiasts (Specify %) d) Caribbean diaspora (specify %) e) Cricket tourists (specify %)	1. b) 54% 2.d) 40% 3. 26% 4. a)22% 5. e) 11%
	How would you categorize your fan base by engagement level? (Rank the answers in 1 being the highest and 5 being the lowest) a) Casual viewers (match-day only) b) Regular followers (weekly engagement) c) Super fans (daily engagement) d) Content creators/community leaders Select percentage for each category.	1. b 2. a 3. c 4. d
	Which cricket format drives the highest digital engagement? (Rank the answers in 1 being the highest and 5 being the lowest) a) Test matches b) ODIs c) T20Is d) CPL e) Regional tournaments	1. c 2 a. 3 d. 4 b 5 e.
	What are their primary needs and pain points?
	What emotions or experiences should the design evoke for users?	Pride in West Indies Cricket, West Indies Cricket as their favorite or 2nd favorite team

	What are the primary goals of the website for users?	keep visitors updated on all things west indies cricket, communicate with fans and followers, team and player stats
	What are the most critical actions users should take on the website?
	How do you prioritize between: - Fan engagement - Revenue generation - Brand building - Community development	Revenue generation, fan engagement, community development, brand building
Business Requirements & Objectives	What are your current and planned revenue streams: - Subscription content - Merchandise sales - Ticket sales - Advertising - Sponsorships	All of the listed
	What unique aspects of West Indies cricket culture must be preserved and highlighted in the digital transformation?	rich history and vibrant culture of West Indies Cricket must be preserved
	How do you envision digital platforms contributing to CWI's overall mission and growth?	Improved customer support, data driven decision making, market growth, adaptation and market expansion
	What are your top three strategic priorities for CWI's digital presence over the next 3-5 years?	launch of west indies fan club, expansion of viewership and implementation of fan engagement initiatives
Current Website & Digital Landscape	What are the KPIs according to which you want to evaluate the website performance and engagement?	Traffic, Engagement, Acquisition and Content performance
	What user feedback mechanisms are currently in place?	Email Feedback and Live Chat
	Do you have existing brand guidelines for CWI? If yes, could you share your existing guidelines and highlight any areas that need digital-specific updates? If not, what's your vision for CWI's brand identity?	Brand Guidelines will be provided to shortlisted vendors
	Do you want a Caribbean-inspired visual theme?	Yes
	Will the website include premium content or subscription models?	Yes
	What are the main pain points in the current website?	User Experience, Content Management. Technical Issues, Engagement & Interaction, Performance Metrics
	What type of gamification elements would engage your fans most? a) Prediction contests for matches b) Fantasy cricket integration c) Fan knowledge quizzes d) Achievement badges and levels	b
	How should fans earn loyalty points? a) Website visits and content engagement only b) Ticket purchases and merchandise only c) Social media interactions and sharing d) All of the above	b & c
	Which primary incentive would you prefer for your fan loyalty program? a) Exclusive match ticket pre-sales b) Digital collectibles and NFTs c) Merchandise discounts d) Virtual meet-and-greets with players	a & c
Content Marketing & Asset Management	How do you manage multilingual content for fans across different Caribbean nations and international audiences?	currently the website is only available in english
	What content currently generates the highest engagement? (Rank the answers in 1 being the highest and 5 being the lowest) a) Live matches b) Match highlights c) Player profiles d) Historical content e) Behind-the-scenes content	a, d, b, c, e
	How effective do you find these different types of content, from most to least effective: a) Video content b) Image posts c) Written articles d) Live updates e) Interactive content	a,b,d,e,c
	What are the key brand messages that need emphasis?	Legacy, Unity, Calypso Cricket, commitment to development, growth, passion and pride
	Which of these ways do fans most frequently interact with CWI Website? a) During matches b) When reading news updates c) Through social media d) When buying tickets e) When shopping for merchandise	a,d,e,c,b
	What match related stats or information do they frequently look up?	scores, schedules, tickets
	What community events need to be featured?	Regional Activations
Fantasy Cricket & Gaming Ecosystem	What is the current state of fantasy cricket in the West Indies?	Fantasy Cricket is mostly played in the Caribbean using Globally available platforms.
	How do Caribbean fantasy platforms compare to: a) Dream11 b) Other global platforms c) Local alternatives	Fantasy Cricket is mostly accessed through global platforms
	What fantasy platforms are currently popular?	N/A
	What are the regulatory considerations across different Caribbean nations?	Each Island may have a different policy on this
	How does fantasy engagement differ from other cricket-playing nations?	Fantasy engagement in the West Indies has some unique characteristics compared to other cricket-playing nations: Cultural Influence: The vibrant and diverse culture of the Caribbean influences how fans engage with fantasy cricket. There is a strong sense of community and celebration, which is reflected in the way fans participate in fantasy leagues. Local Leagues and Tournaments: The popularity of local tournaments like the Caribbean Premier League (CPL) plays a significant role in fantasy engagement. Fans are highly enthusiastic about their local teams and players, which drives participation in fantasy leagues centered around these events. Fan Loyalty: West Indies cricket fans are known for their passionate support of their teams. This loyalty extends to fantasy cricket, where fans often choose players from their favorite teams, even if it might not always be the most strategic choice. Technology and Accessibility: While technology and internet accessibility are improving, there are still challenges in some regions. This can impact the level of engagement compared to countries with more widespread and reliable internet access. Social Media and Community Engagement: Social media plays a crucial role in fantasy engagement in the West Indies. Fans use platforms like Facebook, Twitter, and WhatsApp to discuss strategies, share updates, and celebrate their successes in fantasy leagues.
	How do you currently integrate fantasy elements with your digital platforms?	We do not currently integrate fantasy elements with our digital platforms
	Who are the key fantasy platform sponsors?	N/A
	What sponsorship opportunities exist in this space?	Cricket West Indies (CWI) offers a variety of sponsorship opportunities that can provide significant exposure and engagement. Some of the key areas include: Title Sponsorships: Naming rights for domestic competitions, such as the Super50 Cup, which is currently sponsored by CG United Team Sponsorships: Partnerships with the West Indies men's and women's teams, including kit sponsorships like the one with Macron Event Sponsorships: Branding opportunities during international and domestic matches, including on-ground advertising and digital promotions. Digital Sponsorships: Advertising on CWI's digital platforms, including their website, social media channels, and mobile app. Hospitality and Ticketing: Sponsorship of hospitality suites and ticketing programs for major events Community and Grassroots Programs: Supporting CWI's initiatives to develop cricket at the grassroots level, which can include branding and engagement opportunities.
	What are the barriers to fantasy participation?	There are several barriers to fantasy cricket participation in the West Indies: Internet Accessibility: While improving, internet access can still be inconsistent in some regions, limiting the ability of fans to participate in online fantasy leagues. Awareness and Education: There may be a lack of awareness or understanding of how fantasy cricket works, which can deter potential participants. Technological Infrastructure: The availability and reliability of the necessary technological infrastructure, such as smartphones and computers, can vary, impacting participation rates. Economic Factors: Economic constraints may limit the ability of some fans to engage in fantasy cricket, especially if there are entry fees or associated costs.
Technical Queries	Does CricViz provide the following APIs? Standard Feeds: 1.Fixtures 2. Scorecards 3. Results 4. Standings 5. Squads	Yes
	Advanced Feeds: 1. Manhattan 2. Wagon Wheels 3. Full Player Stats 4. WinViz (available for selected games) 5. Ball-by-Ball Data	Yes
	Catalog and Availabilities: Does SecuTix provide APIs to access and manage event catalogs and check ticket availability?	Yes
	Sales Services: Are there APIs for handling order creation, management, and retrieval?	No
	Contact Management: Can we create and update contact records, manage authentication, and handle customer data through an API?	Yes
	Shipment and Production: Does SecuTix support APIs to manage ticket shipments and production processes?	Yes
	Product Setup Service: Can we initialize and configure events or passes using an API?	Yes
	SAM (Sales and Marketing): Does SecuTix provide APIs for creating marketing targets and campaigns?	Yes
	Data Export Service: Can we execute and manage data exports for reporting and analysis?	Yes
	Widgets: Are there reusable JavaScript widgets available to display ticketing elements on your website?	No

News

REQUEST FOR PROPOSAL: VENDOR INQUIRY RESPONSES

VENDOR Q&A HUB