Appleton promises Mound energy
Jamaica Observer article.
KINGSTON, JAMAICA - The Appleton Special Jamaica Rum Mound Mania experience promises extended entertainment for fans during the Jamaica leg of the Celkon Mobile Cup One-Day International (ODI) series involving the West Indies, Sri Lanka and newly crowned ICC Champions Trophy winners India.
The West Indies open the tri-series against Sri Lanka on Friday before turning their attention to the talented India outfit on June 30. The third and final match in Jamaica will feature the Asian rivals on July 2 before the tournament shifts to Port of Spain in Trinidad & Tobago.
All three games will be held at Sabina Park.
During the tri-series, the organisers predict an unprecedented level of cricket revelry with the addition of two hours of festivities and partying at the end of each day's play.
Peter Green, the managing director of Caribbean Sports Marketing (CSM), the entity responsible for the Mound activities and for the upkeep of that section of Sabina Park, was at the location during a promotional launch on Monday evening.
Green said the unique atmosphere of the Appleton Mound makes it "essentially the greatest party stand in the world".
While noting the importance of the collaboration with Appleton, he invited "all Mound maniacs to come out" and enjoy the "first all-inclusive party stand anywhere".
Appleton's brand manager Erica Williams said she "is excited about being a part of the mound this year" and said her company is committed to "improve on the experience" at the Mound.
Jason Hall, the deputy director of the Jamaica Tourist Board, said he is "looking forward to what the new arrangement will bring for sports tourism" and hailed the partnership with British Airways.
Widely renowned for providing an equally buoyant atmosphere for ardent cricket watchers and the non-purists, the Appleton Mound All Inclusive party stand offers patrons drinks all day, lunch and entertainment and daily giveaways.
In addition, the pool surrounded by white sand creates a beach-like atmosphere, and is a bonus for spectators yearning for a summer getaway vibe.
The Appleton Mound will offer special cocktail mixes, Pepsi, Razz Beer, meals from Juici Patties, Pizza Hut and Bad Dawg hot dogs.
Live performances will be given by a blend of reggae and dancehall acts in Cherine Anderson, G-Whizz and Voicemail.
Ticket prices are $5,000 on Friday and Sunday, and $3,500 for next Tuesday's final encounter.